Online Reputation Management (ORM)
In basic terms, online reputation management (ORM) is the practice of giving people and businesses full control over their online search results. As the internet grows and technology progresses, protecting your good name may feel like a daunting task. To combat negative press, rip off reports, social media attacks,forum posts and other negative search results pertaining to your name or business, you need a leader in online reputation management with time-tested results.
Search results can make or break your business, and they can drastically affect your personal life. Having top search results for your name or brand helps insulate you from attacks and bad press, and that is what ORM is all about. It is proven that 90% of people do not search past the first search page for any given query. To insulate you from attacks that show up in these listings, Reputation Changer builds diverse properties to dominate the first page of major search engines with nothing but positive information individualized for each client. Reputation Changer uses innovative and tested methods to guarantee the best results in the reputation management business.
Here at socialmandalina, our social media agency understands the always-evolving landscape of current digital media. The digital space demands engaging content. Now more than ever, you need a clear, attention-getting story delivered to your key audiences. The social media agency of socialmandalina uses a variety of advanced techniques, leveraging existing social channels to cut through the noise.
Our services include utilizing infographics, search engine optimization, social media services, web design, and microsite development. Your social media agency needs to be informed, agile, and focused. We provide a near real-time dashboard displaying key metrics on placements, sentiment, web traffic, and social media conversations.
You will have all your social media results anywhere, anytime you need them. The world won’t wait, so get your story heard. Let socialmandalina show you what an expert social media agency can do for you. Contact us today.
Digital Strategy Consulting
Get the strategy for your content, sales and customer connections right: first time. Most websites fail to deliver anything like the real value their businesses need; most emails fail to get real traction with customers; most mobile campaigns waste over half their budgets. Our internet strategists work with your leadership team to boost your content, marketing, media and sales strategies, changing the direction of your digital work. From creating online media businesses, to boosting sales in store, to rebalancing your media mix – we find the ways you can get better results without investing more. Across 20 countries we’ve helped thousands web publishers, agencies, media groups, retailers, and government teams. Isn’t it time we helped you? Contact us today.
Social Media Monitoring
“Social media measurement” or “social media monitoring” is an active monitoring of social media channels for information about a company or organization, usually tracking of various social media content such as blogs, wikis, news sites, micro-blogs such as Twitter, social networking sites, video/photo sharing websites, forums, message boards and user-generated content in general as a way to determine the volume and sentiment of online conversation about a brand or topic.
Social media monitoring allow users to find insights into a brands' overall visibility on social media, measure the impact of campaigns, identify opportunities for engagement, assess competitor activity and share of voice, and be alerted to impending crises. It can also provide valuable information about emerging trends and what consumers and clients think about specific topics, brands or products. This is the work of cross section of people including market researchers, PR staff, marketing teams, social engagement and community staff, agencies and sales teams. Several different providers have created tools to facilitate the monitoring of a variety of social media channels from blogging to internet video to internet forums. This allows companies to track what consumers are saying about their brands and actions. Companies can then react to these conversations and interact with consumers through social media platforms
There are a wide range of monitoring platforms available, from entry-level free tools to much more powerful enterprise tools, each of which provides different functionality and methods to find, manipulate and work with the relevant data. Some tools are geared more towards engagement, offering solutions to track and respond to mentions of a brand, whilst others are more data-focused, though most tools offer, to varying degrees, a combination of both. Due to the industry being relatively young, new tools and offerings are still emerging and evolving. From finding proper tool for your organisation, to analysing results and creeating reader-friendly reports – we find the ways you can get better results without investing more. Isn’t it time we helped you? Contact us today.
Social Media Management
What is Social Media Management?
Internet-based social media make it easier for people to listen, interact, engage and collaborate with each other. But, as the volume of social media venues and conversations rises, it quickly becomes a time- and labor-intense process to effectively track, converse, monitor and manage them. Socialmandalina can help you manage outbound and incoming online interactions in a more efficient manner. They streamline and consolidate how you listen to and participate in relevant conversations in the different places they’re taking place — blogs, social networks like Twitter or Facebook, and other public and private Web communities and sites.
We also help you to more easily monitor what people are saying about your business or brand, and by automating the process of delivering your outgoing messages through multiple social media outlets simultaneously, help you to amplify your social media presence across several social networking sites.
Socialmandalina tools can also help you to integrate social networking activities with your other marketing programs. These can include other online activities, such as Web sites, search engine marketing campaigns, contact management systems, and email marketing.
Why Should You Care?
We all know how important word of mouth is, and social networking is like word of mouth on steroids. As a business, it’s vital to tap into and join online conversations not only about your brand, but also those about your competitors, your industry and your areas of expertise.
Even if you haven’t launched an outbound social media strategy, you to keep a pulse on what people are saying — good or bad — about your company, competitors and major trends. And, by representing your company in a positive, authentic way, you can build credibility for your expertise and business and link to customers and prospects quickly.
You can also help mitigate damage should negative conversations about your company (or brand) emerge by quickly responding to complaints. Social media can also steer people to your other marketing programs, where it’s easier to individually track and manage individual customer and prospect interactions.
Done right, social media can help you better understand prospective and current customer needs, increase visibility and generate leads. But it takes a lot of time and energy to stay on top of all of this in a manual, piecemeal fashion.
- Creating content in multiple places, such as a blog, Twitter, a Facebook page, etc.; monitor and scan the views, decide what comments to approve, and respond to replies on these sites
- Scanning Twitter followers for conversations you may want to join, or checking your RSS reader subscriptions for relevant articles and new ideas
- Checking Google Alerts to see when and where your business is mentioned on the Web
- Creating and managing a community and topics on a site such as Facebook or LinkedIn
Socialmandalina tools give you a way to get your arms around the many-headed social media Hydra by streamlining and integrating customer interactions across multiple marketing venues.
There are dozens, if not hundreds of solutions out there that let you manage and integrate different slices of the social media pie, but we are still searching for the Holy Grail in this relatively new area. However, I’ve spotted a few vendors that have put together more comprehensive solutions designed and priced specifically for small business budgets, including:
Is your business ready to face the technological and sociological changes that are happening right now?
Social Media Campaigns
Social Media Marketing has surged in recent years with 2011 representing the most activity to date. Social Media Optimization involves properly leveraging the 5 major platforms to connect and communicate with customers generate buzz for products and services, offer innovating promotions, create brand awareness, and more. These cost-efficient methods have made social media marketing one of the most highly demanded services. Socialmandalina is an Social Media Company leveraging Social Media Marketing to the benefit of our clients’ campaigns.
Our team of Social Media experts sits with our clients one-on-one, and individually designs a social media campaign specific to them and their organizations objectives. Whether it is generating more “followers”, building a stronger reputation online, creating buzz, or connecting with consumers directly, socialmandalina designs a campaign specific to their needs. Since Social Media is a continually changing set of tools, we continuously monitor and adapt our campaigns to the shifting landscapes to ensure our clients are always “one step ahead” of the competition.
Our Social Media Campaigns revolve around helping our Clients in the following key areas:
- Designing a fully integrated social media interaction and engagement plan that captures the SMM goals of the company
- Profile/Page Optimization
- Professionally designed landing page (iFrame/FBML) to encourage LIKE conversions
- Updating community and Tell Your Fans marketing
- Paid Social Search campaign management
- Insights analysis
- Contests, Sweepstakes, Polls and other engaging viral campaigns
- Facebook Application integration and development
- Gaining a strong and respected “fan base” to further enhance credibility
- Establishing setup of Google+ for Business
- Implementing the +1 button with the Business page
- Generate followers and segment them in to specific “circles”
- Leverage “hangouts” and train clients how to use this feature to conduct meetings online with clients and potential clients
- Effective information sharing and how to improve search engine rankings and page authority with Google+
- Implement an aggressive marketing strategy to gain authority
- Analytic analysis and evaluation
- “Tweeting” to establish a presence and build brand reputation online, and responding to tweets
- Generating a strong “follower base”, where tweets will be primarily communicated
- Engaging tweets with appropriate lists, #hashtags and @authoritative profiles
- Gaining exposure by “following” reputable members / business
- List Management of your followers
- Posting relevant articles found online that relate to your business / industry
- Establish the clients profile that includes all information comparable to a resume
- Create and manage completion of profile through addition of services, careers
- Analytics analysis
- Network with key professionals found in the industry and in the general working environment
- Properly communicate with followers and build upon personal and brand recognition
- Profile and Channel Creation and Design
- You Tube Channel Optimization
- Upload and management of videos
- Optimization of titles, descriptions and tags
- Continuously search for innovative and new material that can be posted to gain maximum exposure within the clients industry
- Construct a structured plan to generate many "subscriptions, “views” and “comments”
- Socialmandalina also provides hosted video SEO optimization.
The social media campaigns are also designed to work with companies in conjunction with the other internet marketing efforts that the company is engaging in. Designing them alongside the other efforts allows more coordination between social media campaigns, ppc advertising, search engine optimization, and public relations, among other forms of marketing to maximize impact. Social Media presents a continually changing set of tools, so we continuously monitor and adapt our campaigns to the shifting landscapes to ensure our clients are always “one step ahead” of the competition.
Social CRM (Customer Relationship Management)
Social CRM is use of social media services, techniques and technology to enable organisations to engage with their customers. As an emerging discipline, interpretations of Social CRM vary, but the most frequently quoted definition:
Social CRM is a philosophy and a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer's ownership of the conversation.
Social CRM is often used as a synonym for Social Media Monitoring, where organisations watch services like Facebook, Twitter and LinkedIn for relevant mentions of their product and brand and react accordingly. However, this is too narrow an interpretation, as Social CRM also includes customer communities managed by the organisation themselves.
Socialmandalina has Social CRM applications in marketing, customer service and sales, including:
- peer-to-peer customer support
- idea management
- market research
- product launch
- brand reputation management
we find the ways you can get better results without investing more. Isn’t it time we helped you? Contact us today.